You can’t spell Sunday without S-U-N. So we launched WetForce, a new sun care product, by owning the day of the week that literally has the word sun in it.
Every Sunday, we used social media to inspire fans to make the most of their Sunday by using #OwnSunday when they shared their sunny experiences with us. If we picked their image, we gave fans the opportunity to re-live their Sunday any day of the week with a free vacation.
In addition to inspiring fans, we also helped them start their day out right by creating a feed of sunny, positive news from around the world.