Everybody has a bag of socks with no mate, never to be paired again.
So we capitalized on the online dating trend to help hopeless (sock) singles find their mate by creating an online dating site for “them”. Because every sock deserves to be a happy sock.
Every time a match was shared on Instagram, users received half off their next pair of Happy Socks.
We spread our message by placing odd, lonely socks around the city and on other dating sites.