The brief: provide a better bathroom experience for consumers.
We came up with the first ever on-demand toilet allowing people to “Enjoy the go” wherever they go.
BOUNTY RACES (Pre roll bumpers)
P&G loves side-by-side demos. But when you are the leading paper towel brand, you always win. So to create enjoyable pre roll content, we decided to make fun of these demos by competing against things that might have a chance against us.
BOUNTY WINTER OLYMPICS 2018 (TV)
When you're sponsoring the quickest downhill skier Lindsey Vonn, there's only one thing you can do; turn the world downhill to show how even the steepest angle won't slow the Quicker Picker Upper.
Ever wondered why butter doesn’t exist in slices…ready to melt…on top of your piece of toast? Me too.
The best thing yet to happen to sliced bread since sliced bread.
Charmin’s goal is to provide a better bathroom experience, no matter the occasion.
To ensure consumers do that without missing any of the 2016 Summer Olympic Games, we officially, unofficially sponsored the pause button by taking it over on DVRs, online streaming services, and other digital extensions during events.
Colds and the flu get a bad rap for sore, red noses. But they’re not always the bad guys—rough, ordinary tissues are.
We created a world making typical tissues the proper villains they are, turning Puffs into the hero to end your suffering.
Havoline ProDS became Proud Sponsor of Everyday Drivers in 2015.
That’s why we partnered with insta-famous photographer/story teller Theron Humphrey as he set out on a road trip create a mini-series telling the stories of #EverydayDrivers he met on the road.
Everybody has a bag of socks with no mate, never to be paired again.
So we capitalized on the online dating trend to help hopeless (sock) singles find their mate by creating an online dating site for “them”. Because every sock deserves to be a happy sock.
Every time a match was shared on Instagram, users received half off their next pair of Happy Socks.
We spread our message by placing odd, lonely socks around the city and on other dating sites.
When everything you eat is brown, life itself starts to seem…brown.
That’s why we created This Brown Dog's Life, a web series and e-diary following Brownie the dog on his journey from boring to brightness.
To promote the series, we brought Brownie’s boring world to life in public spaces featuring brown versions of everyday objects like bus stop benches dog waste stations.
You can’t spell Sunday without S-U-N. So we launched WetForce, a new sun care product, by owning the day of the week that literally has the word sun in it.
Every Sunday, we used social media to inspire fans to make the most of their Sunday by using #OwnSunday when they shared their sunny experiences with us. If we picked their image, we gave fans the opportunity to re-live their Sunday any day of the week with a free vacation.
In addition to inspiring fans, we also helped them start their day out right by creating a feed of sunny, positive news from around the world.
Not even everyday tools are limited with a Bamboo Wacom.
AD/Illustrator: Maria Molina
CW: Alejandro Castro
We at Carmichael Lynch understand that the holidays can be tough. So when we accidentally came across the remedy, we HAD to share it with clients and friends.
Supplies sold out immediately, so we offered live advice from one of our spirit sources in Twitter.
Before becoming an art director, I worked on the dark side of the client. Here are a few of the projects I led.
La Roneria (2008)
Cacique was losing authenticity and quality perception among consumers. To bring it back, we created a program based on its roots, heritage and ingredients. New packaging and sensorial testings brought to consumers and influencers by Luis Figueroa, Cacique's distiller master, in a simulated Venezuelan jungle. The program was a success at it was scaled nationwide the ucoming year.
Diageo Cocktails (2009)
As part of the Innovation department, I was involved in designing and testing new business opportunities and new ways of consumption for the Diageo brands.
We launched Cacique Mojito, Smirnoff Caipiroska, Smirnoff Cosmopolitan and a Cocktail platform both in retail an on trade channel after proving its success.